Hatsune Miku is a “vocaloid,” which means, rather than synthetic music, she is a synthetic singer with an unnaturally high pitched voice through the use of a computer program. Being a product from the ground up, she – and the software to “make” her “songs” – has been promoted with great fanfare. Now she is serving as a poster girl for the Toyota Corolla.
I’m not sure who thought this would fly in the American market, but someone decided to give it a whirl. I’m not sure how many people even know who/ what Miku is. (The kanji for “Hatsune” reads as “first sound,” and “Miku” is suspiciously close to the English “mic” but with a cuter pronunciation.)
Anyway, here’s the video from the very much official Toyota web page.
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