Hatsune Miku Promoting Toyota Corolla

Hatsune Miku + Corolla = ?

Hatsune Miku is a “vocaloid,” which means, rather than synthetic music, she is a synthetic singer with an unnaturally high pitched voice through the use of a computer program. Being a product from the ground up, she – and the software to “make” her “songs” – has been promoted with great fanfare. Now she is serving as a poster girl for the Toyota Corolla.

I’m not sure who thought this would fly in the American market, but someone decided to give it a whirl. I’m not sure how many people even know who/ what Miku is. (The kanji for “Hatsune” reads as “first sound,” and “Miku” is suspiciously close to the English “mic” but with a cuter pronunciation.)

Anyway, here’s the video from the very much official Toyota web page.

J Sensei

About J Sensei

Blogger, writer, linguist, former Japanese> English translator, rusty in French, experienced in Japanese, fluent English native. Writing for Technorati.com and various blogs. Skype: jeremiah.bourque (messages always welcome). E-mail: [email protected]
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